General Assembly talk: Doing More at Work + Life
Categories / Technology and the Internet

General Assembly talk: Doing More at Work + Life

Work and life balance: Is it even possible? I’m a big fan of this topic of discussion! I grapple with this because I have too many hobbies, too little time, and (sometimes) too much work. I was keen to find out the thoughts from these speakers as part of the talks organised by General Assembly at Working Capitol: Tiang … Continue reading

Five steps to digital marketing success – by General Assembly
Technology and the Internet

Five steps to digital marketing success – by General Assembly

This post is based on a talk I attended at The Hub on digital marketing. It was targeted at start-ups and entrepreneurs looking to the know the basics of digital marketing. Remember how marketing was like back in the 1980s? It tended to be spammy, interruptive, and irrelevant. There was a lack of two-way communication and users … Continue reading

Google apps for Ramadan: A Talk at Google
Categories / Social Media / Technology and the Internet

Google apps for Ramadan: A Talk at Google

Ramadan Kareem to all Muslims! The Islamic holy month of Ramadan is here – signaling a time of self-reflection, devotion in fast and prayers, and getting together with loved ones and friends. So, in a coincidental turn of events, I was invited to a Google event as a media/blogger, rather than a Googler! I suppose … Continue reading

Startup vs corporate culture: #SheSaysSG with Audrey Kuah, CEO Aegis Media
Categories / Technology and the Internet / Women

Startup vs corporate culture: #SheSaysSG with Audrey Kuah, CEO Aegis Media

“The more unknown the better” – Audrey Kuah When I stepped into the Dentsu Aegis Network office at One Raffles Place, logos of their brands or subsidiaries greeted me at the reception. I was here for June’s SheSays Singapore event to listen to a talk by Audrey Kuah from Aegis Media. Audrey is truly what you … Continue reading

Change or perish in the digital age: Andrew Thomas (Ogilvy) and Circus Social
Categories / Social Media / Technology and the Internet

Change or perish in the digital age: Andrew Thomas (Ogilvy) and Circus Social

“Massive change. Fundamental consistency. That is why we’re still in business.” In the face of accelerating technological and cultural shifts, brick-and-mortar businesses are wondering how to stand the test of time and stay ahead of the curve. Look around and you will find many examples of businesses struggling to adapt in the digital age. The … Continue reading

Making a Viral Tumblr: iamWednesday (January) with the Obnoxious Expats
Categories / Technology and the Internet

Making a Viral Tumblr: iamWednesday (January) with the Obnoxious Expats

I’m not making names up – there is really a Tumblr blog called Obnoxious Expats in Singapore, and it pokes fun at the everyday idiosyncrasies of living in Singapore. In fact, the combination of witty observations and aptly paired over-the-top GIFs might get you sniggering in acquiescence a fair bit: obnoxiousexpatsinsingapore.tumblr.com. Amassing more than 4,000 … Continue reading